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Sexy Element in Advertising and Intention to Buy Among Youngsters in Islamic Countries Like Malaysia

Meysam Salimi

Graduate School of Management (GSM), Management and Science University,

Miladsa19845@yahoo.com,

Abstract: Companies make use of sexual appeal in advertising more now than ever. Very little research has been conducted of how the youth react to this and therefore, the purpose of this study is to gain a better understanding of how the youth perceive sex in advertising. More specifically, it deals with how the youth define and perceive sexual appeal in advertising. The study has a quantitative approach and the data was gathered through more than 100 questionnaires between students and other people. The findings and conclusions of this study indicated that there are gender differences of how the youth define and react to sex in advertising. Young men tend to be more focused on physical attractiveness while young women focus more on other factors such as movement. Furthermore, our conclusions suggest that there are differences of how young women and men perceive sex in advertisement. Our findings suggest that young men are not as affected as young women concerning buying behavior and self-confidence by the sexual appeals in advertisement.

[Meysam Salimi. Sexy Element in Advertising and Intention to Buy Among Youngsters in Islamic Countries Like Malaysia.  Report and Opinion 2012;4(1):1-7]. (ISSN: 1553-9873). http://www.sciencepub.net/report. 1

doi:10.7537/marsroj040112.01

Key words: Advertising campaign, Sexy ads element, Intention to buy, Malaysia

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Supported nano-gold a recyclable catalyst for aerobic oxidative dehydrogenation of amines to imines

Bashir A. Dar^a, Akshya Sahu^c , Sumit Dadhwal^a,b, Aruri H. Prasad^a, Gurkirpal Singh^b, Pankaj Garg^b, Pushpa Sharma^b, Baldev Singh^a*

a.) Indian Institute of Integrative Medicine (CSIR), Canal Road, Jammu, India 180001

b) M. M. College of Pharmacy,Maharishi Markandeshwar University, Mullana, Ambala, Haryana.

c) Roland Institute of Pharmaceutical Sciencs, Berhampur , Gnajam, Odisha, India-760010

E-mail: bashir_15_dar@yahoo.com   Tele: (0191) 2572002,Fax: (0191) 2548607

ABSTRACT: The aim of present work is to determine the catalytic activity of supported gold using ceria as main constituent of all supports used. The model catalysts Au/CeO₂:TiO₂ Au/CeO₂:SiO2, Au/CeO₂:ZrO₂ and Au/CeO₂:Al₂O₃ were prepared by deposition co-precipitation method and deposition of gold was determined by EDEX analysis. The supported nano-gold catalyzes the dehydrogenation of secondary amines to imines without loss of activity. On recycling good amount of product yield is obtained. Oxidation of secondary amines to imines is carried at 100˚C and almost 90% conversion was obtained with >99% selectivity.

[Bashir A. Dar, Akshya Sahu, Sumit Dadhwal, Aruri H. Prasad, Gurkirpal Singh, Pankaj Garg, Pushpa Sharma, Baldev Singh. Supported nano-gold a recyclable catalyst for aerobic oxidative dehydrogenation of amines to imines. Report and Opinion 2012;4(1):8-11]. (ISSN: 1553-9873). http://www.sciencepub.net/report. 2

doi:10.7537/marsroj040112.02

KEYWORDS: Imines, Heterogeneous Catalyst, Nano-Gold, Metal Oxides

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The Role of Short-Term Educational Programs on Educational Managers

Mahbobe Kandi

Dean of Nassibe College, Tehran Iran

Mahboobkandi@yahoo.com

Abstract: Organization managers take human resource training and development as an important approach for introducing organization improvement.  Considerable investments have been directed to this area because of the benefits training programs provide to the work environment. Many organizations require their employees to participate in training programs regardless of their official educational background.  These organizations provide continuing and various training programs that are based on new knowledge development and professional needs of employees.  These programs increase knowledge and professional skills of employees and help organizations to match employee work performance with organizational objectives. Investment on employee training programs is more important in educational institutions because they act as role models for other organizations and institutions making them a major working ground in society for general development and progress.  Almost all members of a society spend important parts of their lives in educational institutions.  These institutions may influence society members in different ways in later years.  Therefore, educational organizations and their performance - influenced by the performance of their human resources - have an important and sensitive social standing compared to other organizations. Learning is a complex process.  Human is the most complicated being and education deals with the most complex parts of human being, i.e. their minds and thinking. Education has the important role of contributing to moral development of society by promotion of good values, providing a ground for instituting and distributing justice at different levels, providing assistance in learning professional skills, facilitating the transfer of available knowledge, and creating an environment for knowledge development and advancement.  Educational systems have to undertake these difficult tasks in spite of considerable limited resources they have. Obviously, educational systems have to focus their attentions to the attraction and employment of competent and experienced human resources in order to meet their challenge.  Educational institutions have to create a system that encourage employees to increase their skills and competence by attending relevant training programs for as long as they remain in the system.  Training programs enable them to obtain the capabilities required to meet the challenges of their difficult responsibilities.

[Mahbobe Kandi: The Role of Short-Term Educational Programs on Knowledge and Performance of Educational Managers. Report and Opinion 2012; 4(1):12-17]. (ISSN: 1553-9873). http://www.sciencepub.net/report. 3

doi:10.7537/marsroj040112.03

Key Word: human resource training, organization-knowledge & professional skills Educational institutions training programs.

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Significance of Commitment, Attitude and Mendel Choice of Garden pea (Pisum sativum) in His Success Story as the Father of Genetics.

Thomas Benjamin Thoha¹, Musa Oluwaseunfunmi Sikirat²,  Effedua Hyacinth Izuka³,  Afolabi Oluwadun¹

1.             Department of Medical Microbiology and Parasitology, Olabisi Onabanjo University Ago Iwoye, Ogun State, Nigeria.

2.             Department of Microbiology, Olabisi Onabanjo University, Ago Iwoye, Ogun State. Nigeria.

3.             Department of Medical Laboratory Science, Faculty of Public Health, Babcock University, Ilisan Remo, Ogun State, Nigeria.

Benthoa2009@yahoo.com

Abstract: Success in life is central and very crucial to certain key secrets without which its attainment may prove very difficult. This study was therefore conducted to investigate the impact of ten important key secret of success in the emergence of Mendel as the father of genetics  with the view of suggesting ways of using these important key secret of success to achieving ones goals and purposes in life. A total of 350 questionnaires were distributed of which 285 were filled out and returned (= 81%). The percentage of completed survey was not significantly different between the respondents in various localities. Of the returned questionnaires, 277 were found to be valid. All the analysis were therefore based on these 277 questionnaires. 100% of the respondents have good background in the field of science. Of the respondents, 50 (18.1%) were pg students, 192 (69.3%) were undergraduate science students, 20 (7.22%) were science teachers in secondary school while 15 (5.42%) were university lecturers.177 (63.9%) were male and 100 (36.1%) were female. The Age of the respondents varies from 18-43years (Mean (28±3years). Total years of experience of the respondent either as a scientist or science students ranged from 10-26 years (mean (13.3±5) years). The most common specialities among the respondent were Microbiology, Medical laboratory science, Botany, Biochemistry and Zoology. The  order of increasing of the specialities were Zoology < botany <Medical laboratory science < Biochemistry < Microbiology. Some 25% of the study population believed his commitment was the reason for his success story,70% believed his choice of the Garden pea is central to his success story while only 5% believed his attitude play a major in his emergence as the father of genetics. In another vein,10% of the respondent believed Mendel is only a good Academician, 60% believed  he is a good researcher, Academics and also a successful entrepreneur while 30% believed he is only a  good researchers. The study shows   that these three secret   were properly engineered  by mendel and therefore  galvanized  him to  accomplishing  his life purpose.

[Thomas Benjamin Thoha, Musa Oluwaseunfunmi Sikirat,  Effedua Hyacinth Izuka,  Afolabi Oluwadun. Significance of Commitment, Attitude and Mendel Choice of Garden pea (Pisum sativum) in His Success Story as the Father of Genetics Report and Opinion 2012; 4(1):18-21]. (ISSN: 1553-9873). http://www.sciencepub.net/report. 4   

doi:10.7537/marsroj040112.04

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Immunomodulation Capabilities of Aqueous Leaf Extract of Phyllanthus amarus in male Wistar Rats

Oyewo, Emmanuel Bukoye, Akanji, Musbau Adewumi and Adekunle, Adeniran Sanmi

Department of Biochemistry, Faculty of Basic Medical Sciences, Ladoke Akintola University of Technology, P.   M. B. 4000, Ogbomoso, Oyo State. Nigeria.

askafterbukoye@yahoo.com

Abstract: The phytochemical and mineral analysis of aqueous leaf extract of Phyllanthus amarus, and its potential immunomodulation was investigated in male Wistar rats. Dry leaf powder was extracted with water and lyophilized. Thirty two male Wistar rats of average body weight of 85.5 ± 4.55 g were grouped into four (A-D). Group A received distilled water (control), while doses of 250, 500 and 1000 mg/kg body weight of extract were orally administered once daily for 84 days to animals in groups B, C and D respectively. Phytochemical and mineral analyses of the aqueous leaf extract revealed the presence of alkaloids, saponins, flavonoids, iron, nitrogen and zinc among others. The extract reduced the body weights of rats (p<0.05) with increasing doses and significant lowering of blood glucose (p<0.05) was shown in an almost similar manner. Serum interleukin-2 concentration increased (p<0.05), while serum interleukin-6 and tumour necrosis factor-α concentrations reduced (p<0.05). The total white blood cell (WBC) and lymphocytes (L) count were increased (p<0.05) and reductions (p<0.05) were presented in the neutrophil counts at 500 and 1000 mg/kg body weight. The total cholesterol, triacylglycerol, very low density lipoprotein cholesterol and low density lipoprotein cholesterol concentrations were reduced (p<0.05) in an almost dose dependent manner. High density lipoprotein cholesterol concentration increased (p<0.05) and the atherogenic index were reduced significantly (p<0.05) at the doses. Uric acid concentrations were reduced (p<0.05) in an almost dose dependent manner. Significant increases (p<0.05) were recorded in reduced glutathione concentrations in the liver, while liver malondialdehyde concentration was decreased significantly at 250 mg/kg body weight of extract (p>0.05). The result of the study established scientifically the folklore use of the aqueous leaf extract of Phyllanthus amarus as blood tonic for the prevention and/ or cure of infective and degenerative diseases.

[Oyewo, Emmanuel Bukoye, Akanji, Musbau Adewumi and Adekunle, Adeniran Sanmi. Immunomodulation Capabilities of Aqueous Leaf Extract of Phyllanthus amarus in male Wistar Rats. Report and Opinion 2012; 4(1):22-37]. (ISSN: 1553-9873). http://www.sciencepub.net/report. 5

doi:10.7537/marsroj040112.05

Keywords: Phyllanthus amarus, immunomodulation, established scientifically, blood tonic,

prevention, diseases.

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 The effect of By-pass protein on quantity and quality traits of Mohair in Iranian Angora (Markhoz) goat

Farzad. Abdollahzadeh¹, Rahman. Ebne Abbasi², Shiva. Mafakheri² Rahim. Abdulkarimi¹

¹Islamic Azad University, Boukan Branch, Boukan, Iran

²Department of Animal Science, Agricultural and Natural Resources Research Center,

Kurdistan Province, Sanandaj, Iran

ABSTRACT: The effect of dietary varying levels of By-pass protein on fiber production and nutrients digestibility of Markhoz kid goats was studied. Sixteen castrate male Angora goats (about 6 months of age; 20±1.5 kg of initial BW), were assigned randomly to four isocaloric (9/8 MJ/ kg of DM intake) and isonitrogenous (11/9 % Cp of DM) diets differing in their fishmeal (Fm) content in a completely randomized design. The experimental diets were supplemented by 0 Fm (or control), 50 (LFm), 75 (MFm) and 100 g/day (HFm) of Fm as a dietary By-pass protein resource. The inclusion of Fm in Angora goats' diet was associated with a higher greasy and clean fiber, fiber diameter, staple length, medullated and kemp fibers and lower true fiber than control diet. The higher supply of dietary Fm resulted in higher (P < 0.05) nutrients (DM, OM, CP and NDF) digestibilities but, no differences were observed among Fm levels. DM intake was highest for goats fed HFm and lowest for those fed control diet, however, differences among treatments were non-significant. Overall results indicated that, enrichment of Angora diets relatively high in concentrate with Fm as a source of By-pass protein improved nutrient digestibility and fleece characteristic of Angora goats. Additionally, the use of By-pass protein resource such as Fm is required for maximum fiber production and 50 g/d of Fm is recommended to feed on such diets.

 [Farzad. Abdollahzadeh, Rahman. Ebne Abbasi, Shiva. Mafakheri Rahim. Abdulkarim. The effect of By-pass protein on quantity and quality traits of Mohair in Iranian Angora (Markhoz) goat

Report and Opinion 2012; 4(1):38-43]. (ISSN: 1553-9873). http://www.sciencepub.net/report. 6

doi:10.7537/marsroj040112.06

Key words:  Angora goat, Markhoz goat, By-pass protein, fiber characteristic.

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A  Deterministic Mathematical Modeling Approach Of Cholera Transmission Analysis In Nigeria

M. A. Liman ¹ , M. O. Ibrahim ² and  M. B. Abdullahi³

1. Department  Of  Mathematics, Niger State College Of Education, Minna

2. Department Of  Mathematics, Usman Danfodiyo University, Sokoto.

3. Department  Of  Mathematics, Niger State College Of Education, Minna

limanma@yahoo.com, moibraheem@yahoo.com and kutigi_baba@yahoo.com

Abtract: Cholera has long been, and continues to be, a world health issue especially in third world countries which Nigeria is included, and a key indicator of lack of social development. In this essay, a new mathematical model (S, I, R and B) for cholera transmission dynamics is developed and analyzed. Transmission means, global impact of the disease and control mechanisms of cholera disease are brief discussed. We established the existence of equilibrium states and analyze the disease free equilibrium state for stability using linearization theorem. The disease will die out if that  rate at which people exposed to contaminated water and food, and the contribution of those infected with cholera to concentration of v.cholerae are checked..i.e  T < 0 and D >  0  had given disease- free state to be asymptotically stable.

[M. A. Liman, M. O. Ibrahim and M. B. Abdullahi. A  Deterministic Mathematical Modeling Approach of Cholera Transmission Analysis in Nigeria. Report and Opinion 2012; 4(1):44-47]. (ISSN: 1553-9873). http://www.sciencepub.net/report. 7

doi:10.7537/marsroj040112.07

Key worlds: Disease free equilibrium, stability and Deterministic

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A Survey of the Fishes of Lower Usuma Reservoir, Bwari, F.C.T. Abuja, Nigeria

Dan-kishiya, A. S.

Department of Biological Sciences, University of Abuja, P.M.B 117, Abuja, Nigeria. adankishiya@yahoo.com

Abstract: A survey of the fishes of Lower Usuma Reservoir was conducted from July, 2009 – June, 2010. A total of 2492 fishes belonging to 11 species and 6 families were identified from the fishermen catches using mainly gillnets, castnets, dragnets, fish traps as well as hook and lines of various sizes. The family Cichlidae was the most dominant by number and weight representing 72.79% and 34.72% respectively of the total catch. This was followed by the family Cyprinidae (22.75%) in number while, all the other families represent 4.46% of the catches by number. The numerical abundance showed Tilapia zilli, Oreochromis niloticus and Barbus occidentalis to dominate representing 40.41, 29.82 and 17.94% respectively. Barilius niloticus were common in the reservoir while, all the remaining species were very rare. Seasonally there were more catches during the rainy months (64.25%) while the dry months had 35.75% of all the catches. The dominance of primary and secondary consumers is an indication that the Reservoir is stabilised with high fish production potential under adequate management.

[Dan-kishiya, A. S. A Survey of the Fishes of Lower Usuma Reservoir, Bwari, F.C.T. Abuja, Nigeria.

Report and Opinion 2012; 4(1):48-51]. (ISSN: 1553-9873). http://www.sciencepub.net/report. 8

doi:10.7537/marsroj040112.08

Key words: Survey, Fishes, Usuma Reservoir, Management.

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Effects of Regular Walking on Chronic Idiopathic Constipation

Hassan Barololoum

Assistant professor, Department of physical education and Sport Science, Shahrood University of Technology, Sahrood, Iran. hasan.bahrololoum@gmail.com

Abstract: Considering the insufficient research findings about the effects of physical activity on healing constipation, this research was designed to determine the effects of regular walking on chronic constipation. A total of 31 college students (mean age= 20.3) suffering from chronic constipation were randomly divided into two groups experimental and control condition.  McMillan and Broussard constipation scale was employed to collect the data at the beginning and the end of the project.  The treatment group participated in a regular walking program for two month every day for duration of one hour at their 60 percent of their maximum heart rate while the control group did not participate in any regular physical activity program.   The results of analysis of data indicated that there was a significant difference between the mean score of intensity of constipation before and after the exercise program (p=0.0001).  In addition, there was a significant difference between the mean score of the treatment group compared to the control group after the termination of the exercise protocol. It was concluded that walking program can be used to treat chronic constipation in inactive individuals who have no history of other diseases.

[Hassan Barololoum. Effects of Regular Walking on Chronic Idiopathic Constipation. Report and Opinion 2012; 4(1):52-57]. (ISSN: 1553-9873). http://www.sciencepub.net/report. 9

doi:10.7537/marsroj040112.09

Keywords: chronic, idiopathic constipation, walking.

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Adjustment of male and female primary school teachers in District Pulwama

Aqueel Ahmad Pandith1, Muddasir Hamid Malik 1, Dr .M .Y. Ganaie 2

1  Research scholar, Department of Education, University of Kashmir, J&K, India

2  Assistant professor, Department of Education, University of Kashmir, J&K, India

*  Email- malikjavaid321@gmail.com

Abstract:-The study was undertaken to study the adjustment of male and female primary school teachers in District  Pulwama, Jammu and Kashmir. The investigator took hundred (100) primary school teachers( 50 male and 50  female as sample for the study. The data was collected with the help of  Bell’s adjustment inventory (adult form). The inventory has five areas, viz, home, health, social, emotional and occupational. The analysis of the data revealed that In conclusion, it was found that the female primary school teachers have more problems on home adjustment, emotional adjustment and on total score of adjustment than male primary school teachers of District Pulwama. It was further found that the male primary school teachers have more occupational problems as compared to female primary school teachers. The study further revealed that both the groups do not differ on health and social adjustment dimension of Bell’s adjustment inventory.

[Aqueel Ahmad Pandith, Muddasir Hamid Malik, Dr .M .Y. Ganaie. Adjustment of male and female primary school teachers in District Pulwama. Report and Opinion 2012; 4(1):58-61]. (ISSN: 1553-9873). http://www.sciencepub.net/report. 10

doi:10.7537/marsroj040112.10

Keyword: Adjustment,male, female, primary school teachers in District Pulwama.

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Digital Modulation Techniques Evaluation in Distribution Line Carrier system

Sh. Javadi ¹, M. Hosseini Aliabadi ²

¹Department of electrical engineering-Islamic Azad University -Central Tehran Branch

sh.javadi@iauctb.ac.ir

Abstract- In this paper, different methods of modulation technique applicable in data transferring system over distribution line carries (DLC) system is investigated. Two type of modulation –analogue and digital – is evaluated completely. Different digital techniques such as direct-sequence spread spectrum (DSSS), Frequency-hopping spread spectrum (FHSS), time-hopping spread spectrum (THSS), and chirp spread spectrum (CSS) have been analyzed. The results shows that because of electrical network nature, digital modulation techniques are more useful than analog modulation techniques such as Amplitude modulation (AM) and Angle modulation.

[Sh. Javadi, M. Hosseini Aliabadi. Digital Modulation Techniques Evaluation in Distribution Line Carrier system. Report and Opinion 2012; 4(1):62-69]. (ISSN: 1553-9873). http://www.sciencepub.net/report. 11

doi:10.7537/marsroj040112.11

Keywords: Power Distribution Networks, Power Line Carrier, Communication, Modulation Technique

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Performance analysis of a fault tolerant multistage interconnection network with backpressure blocking mechanism

M. Amiri Zarandi ¹, N. Hashemi ^{1, *}, F. Safaei², S. Azizi ¹

1.        Amirkabir University of Technology, Tehran, Iran

2.        Sahid Beheshti University, Tehran, Iran

nhashemi@aut.ac.ir

Abstract: In recent years, multistage networks have been suggested as efficient tools in interconnection networks and have been studied by many researchers. In this direction many fault tolerant networks have been introduced and different studies have been performed in the field of evaluating performance of these networks. One of these networks is called Fault tolerant Double Tree (FDOT) networks which have proper efficiency in addition to the feature of cost-efficiency. Most studies performed on different kinds of multistage networks in the past have either been in the form of simulation or in the form of analytical modeling, but they have been performed in very special conditions. We have tried in this research to study the FDOT networks through analytical modeling. In this article a model has been provided for evaluating the efficiency of these networks that can evaluate the efficiency of different kinds of these networks having any size and buffer capacity under uniform traffic.

[M. Amiri Zarandi, N. Hashemi, F. Safaei, S. Azizi. Performance analysis of a fault tolerant multistage interconnection network with backpressure blocking mechanism. Report and Opinion 2012;4(1):70-78]. (ISSN: 1553-9873). http://www.sciencepub.net/report. 12

doi:10.7537/marsroj040112.12

Key words: multistage interconnection networks; irregular networks; perfarmance analysis; fault tolerance

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